Interviews

by Janet Berliner

Used to be, once-upon-a-time, that interviews were exciting to give, take, and read.

“Hey, look, Ma. I’m important. They’re interviewing me for the Bazooka Times.” “Hey, look, Pa, they’re doing a piece about when you taught me to fish and you got mad at me and tried to drown me.” “Hey, look, Dumbo. If you’d hooked up with me instead of that gorgeous Übermodel, you could sit on the (rented) leather sofa with me and share the spotlight.”

I remember the first interview I did for the raw fear it evoked in me. I was eighteen, an intern for a weekly newspaper–the pride and joy of my mentor who was the Editor-in-Chief and did everything short of beating me with a Mighty Sjambok to keep me in line. This was in South Africa, where there were no personal tape recorders yet, no television at all because of its potential to corrupt the masses into believing that all people were created equal. There were no computers or word processors, even in America. Hell, there weren’t even ball-point pens. We used what were quaintly known as fountain pens with blue-black ink, the stains on our fingers badges of survival. My pen was a Waterman, given to me by my grandfather. I still have it, use it, treasure it.

I was an intern who rarely did more than make coffee and set type (by hand, with calipers), so being sent out to do an interview was a major coup which required multiple hours of instruction. When I was deemed ready, I made an appointment, got permission to take photographs, guaranteed that the person I was interviewiewing–a radio personality by the name of Morkel Van Tonder–would be given veto rights before publication. The interview was to be done as a Q & A and to include what is currently called FAQs, i.e., frequently asked questions.

There wasn’t a thing previously in print about Morkel that I didn’t read as prep for the interview, not just once, but over and over again. Among other things, he ran an audience participation quiz show where someone was chosen to pick a ticket from a large bowl for a small prize. I took my mother to see that and was invited to pull out the ticket.

I selected hers. Yes, it was honest, and not the only time I’ve done that. No, I have no explanation.

That was 1960. Fast forward thirty plus years to 1993. I was living in America and had been at both ends of a lot of interviews. We had television, tape recorders, computers–personal and otherwise. There were radio interviews, but not yet online interviews like the fabulous ones our own DNW has been doing in his journal. For television and print, make up artists airbrushed pretty people to look prettier; on television, prompters and cue cards destroyed spontaneity. Hey, even I was being interviewed on live television and conducting interviews with the rich and famous.

For the most part, I no longer did Q & A. Profiles were more my style. They were fun to write and to read and they enabled me to take advantage of opportunistic happenings like meeting and talking to Evel Kneivel in the middle of a Las Vegas casino, meeting Steve Lawrence (a delight) and Eydie Gormé (less of one) in the Green Room after a performance honoring lounge lizard extraordinaire, Buddy Grecco. Meeting them turned into stories, stories turned into profiles.

Yet, and here’s is the real reason I’m writing about this, there were two rules I’d never broken and have not broken in the years since then:

1) I still always offer the subject the opportunity to check my facts and insist that I be afforded the same courtesy when I’m interviewed.

2) With a prearranged interview, I always do my homework. A case in point: For a weeklong interview with Michael Crichton, I read six million of his words, including twelve versions of Jurassic Park and his Master’s Thesis in anthropology. I even watched the movie in several languages. Did he tell me to do these things? No. Was I glad I did them? Yes, particularly since he grilled me about everything.

So do your homework, check your facts, try to find a new angle (like my piece on Judith Krantz about “typewriter turn-on,” or my long interview with Ray Bradbury over what he claimed to be his first ever Chinese dinner), and be grateful as hell to any interviewer who obeys those rules when you’re in the hot seat. I’ve had more than one reviewer use jacket copy as the basis of a review of my work. That’s bad enough. But when they take hours of my time, then write a profile based on never having read a word I’ve written, it’s downright insulting.

Related posts:

  1. Interviews: The Coups and the Blues
  2. More About Interviews: "Booze, broads, and bar talk."

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Comments

Even before you revealed your tradecraft, I held a deeply seated fear of ever being interviewed by you, Janet. Not for what you might reveal to the world at large, but rather what you would reveal about me, to me.

As you and I both know you would.

To me, the best interviews have always been those that tell you something about yourself. Janet has it right on: do your homework, listen, and magic happens.

But then, magic happens around Janet pretty regularly.

It’s good advice. I try to milk every available source before interviewing someone, and I only ask five questions. My questions are not the sort Janet would ask, because she already knows (at least in part) the answers. My interviews are intended for the most part to draw the interviewee out and hand over the floor to them…

I am boggled by reading all those versions of Jurassic Park, for one thing (lol) and would have LOVED to have interviewed Ray Bradbury (I’m thankful just to have met him).

Great essay…made me think, as usual, and what more can one asK?

D

great post. I hope to eventually be on either side of the hot seat and this information…well, it is greatly appreciated.

Doing the homework is good. I tend to enjoy giving interviews when the interviewer knows something about my work, and detest those that don’t. Makes a big difference in what the reader gets out of it too, I think. In the end, that’s who it’s all for.

–M

Janet, your sidebars are gold. Keep teaching from life, will you? It’s inspiring and as honest as the painstaking interview process you describe. Dittos to your David Niall Wilson comment. So glad to know that there are a few stalwarts out there who do real interviews.

Basic sincerity (aka integrity) was the first casualty of media hype. That was tolerable under the guise of labeled make-believe, but when it reached the ivory tower of journalism and especially of the “news and feature media,” I threw up my hands. In fact, I threw up. This was…1967. I wrote two articles for The Detroit Free Press asking who it was that decided to make reporters of the news celebrities (in Britain they call them “readers”), who put them on thrones or on a dais in trios and quartets, and when did we start advertizing news on billboards as if objective facts come in variations. Not long after that I gave up expecting to be interviewed objectively. I just hoped that however I was invented each time it came out more positive than negative. Nothing since has relieved my cynicism…except for the occasional glimpse into your soul, David’s soul, and a few others.
“Write” on…

Sully

I am sincerely humbled by your generosity. Some of the strange and wondrous interviews ‘ve done will be in STONES. I was wondering whether I was being immodest putting them into the book; you have convinced me otherwise. Janet

Dear Janet –

I would LOVE to read those interviews, and absolutely endorse their inclusion. Please!

Delighted, as always,
Skipp

Fantastic article, Janet! You know, I’ve never insisted I be able to check facts prior to an interview’s publication, I’ve only said I’d “like the opportunity” to. Now, I realize I should insist. A couple “well-placed” mistakes can turn the whole interview into an embarrassment or into an experience you’d just as soon forget. Retractions really don’t mean beans.

Beth

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