by Mort Castle
Presenting … THE TWO WHAMMIES
Today, let us begin with a brief essay on the writing craft–and then, Postus Scriptus, a brief essay on the writing business.
TONE: THE WRITER’S VOICE IN THE READER’S MIND
Johnny, the new kid, walks into third grade, casually waves to his teacher, Ms. Cruth, and says, “How’s it goin’, Butthead?”
“We do not talk that way in this class, Johnny,” says Ms. Cruth. Opting for educational strategy #101: neo-traditional negative reinforcement, but not allowed to hit, she sends Johnny to the corner.
The next day, Johnny steps into the classroom, with “Hey, what’s up, Ms. Bimbo?”
“Corner, Johnny,” says Ms. Cruth.
The day after, Johnny comes into the classroom. He says, “Good morning, Ms. Cruth.”
“Go to the corner, Johnny,” says Ms. Cruth.
“Huh?” Johnny’s inquiring mind wants to know, “Why are you sending me to the corner? I did not call you ‘Butthead’ and I did not call you ‘Ms. Bimbo’, and I didn’t say one word that might be considered pejorative!”
“No,” says Ms. Cruth, “but I don’t like your tone.”
When we speak to others, our tone of voice is no less important than our actual words. Call your faithful friend, Fido, into the room, for our experiment in tone. Granted, with the difference in the communicative arts as practiced by human being and canine being, the following analogy is not fully apropos, yet ’twill serve:
Talk to your dog. Though your tone is a warm one, you know, “praise the pup, I love my wonderful companionate animal, etc.,” don’t use real words of praise. Try: “Fido, you double ugly moron, you stinky poo puppy, you drecky wretched doggy dastard!”
Fido wags his tail. All is well. I may not get the words, but I know what you mean.
In speaking, stressed sounds, vocal cadences, pronunciation, rhythm and pauses, repetition, voice pitch, timbre, and volume, etc. help the listener get the message. The “sincere” tone tells the listener “I’m sorry” truly indicates…”I am sorry.” Yet, with a sneering, sarcastic tone, those same two words can implicitly say, “I am sorry I did not cause you half the grief, misery, agony, and woe I could have had I only been a trace more imaginative.”
The “Listen up” tone is for when the mechanic needs to hear that this time, damn it, he’d better find the oil leak.
The “cooing selected little nothings” tone can be well suited for the prelude to the proposal moment, whether that be a major commitment proposal or a suggestion of serious messing around.
Most kids know the tone that signals, “You’d really better cut it out–and this time I mean it!”
The conspiratorial tone signals it’s “True dirt dishing time.”
The “ha ha ha ready to happen” tone is for the joke…
The writer putting words on the page (or computer screen or out there in cyberville!) also has a tone of voice. The writer, of course, does not have a speaker’s unique tone tools: vocal cords, sinus cavities, lip, tongue, and palette, etc. Nor does the writer have a raised eyebrow to provide a hint, nor a smile, nor a broad hand wave. Instead, tone is achieved by choice and arrangement of our prime building blocks: words.
The reader hears and responds to that tone of voice as he is reading.
That voice, that tone, must be suited to the material so that reader clearly understands what is said, understands on both the literal and the figurative levels.
“Let us go then, you and I,” T.S. Eliot begins “The Love Song of J. Alfred Prufrock.” The tone is somber and formal, made more so, perhaps, by the deliberate grammar fluff of the nominative “I” used instead of the objective “me,” an error often made by those hoping to sound “educated”: the reader is invited to undertake a desolate and wearying journey. The tone helps to establish the mood of the poem, gives the reader the reader a feeling.
But if Eliot had begun, with (or without an apology to The Ramones): “Hey ho! Let’s go!”
Or had he whined in classic Jerry Lewis style, “Look, would you please come on, already? Aw, just come on, okay?”
Or in keeping with contemporary “dirty words currently acceptable on Prime Time Network TV”: “Let’s haul ass!”
Well, we would not exactly be anticipating gloom and soul dread as we walk with J. Alfred, would we?
Consider the opening of Edgar Alan Poe’s familiar “The Tell-Tale Heart”:
True! - nervous - very very dreadfully nervous I had been and am, but why will you say that I am mad?
There’s an immediate rush of energy with that very first word and exclamation point: A frantic energy. A crazed madman’s energy. You hear the protagonist protesting way, way more than a “bit too much” the idea that he is insane. To use today’s pseudo-artistic term, the “edgy tone” of the story is established: a barely-in-control-and-soon-to-wig-out tone.
The right tone, the proper voice in the reader’s mind, lets you say what you want to say the way you want to say it.
And the wrong tone…
In the scene that follows from a deservedly unpublished short story, Mike is visited by his psychopathic brother, Arnold. Mike believes
“I’ve been doing all right,” Mike responded promptly.
“That’s good,”
“How about you?” Mike asked.
“Well, I guess I have been doing okay,”
“I’m glad to hear it. It certainly is a snowy day.”
“I guess everyone talks about the weather but no one does anything about it,”
“I agree,” Mike said.
Then
Except for
Here’s another cutting from a different “wrong tone” story. The protagonist is attempting to get up the nerve to stand before an Alcoholics Anonymous meeting and say for the first time: “My name is
…flinging her hair back like a galloping filly
tossing its mane …
Uh-uh. That “mane tossing filly” gives the scene an inappropriate tone. My Girl Friend Flicka. Light-hearted Retro-Range-Romance: Up rides Dale Evans on Buttermilk, meeting her spunky niece from out East, Manda Llewellyn Travis… This light hearted tone and the upbeat optimism one feels make for what most critics would judge wrong.
That is not to say, of course, that only the “comic tone” can be employed for comic writing, that the “romantic tone” tone must be used for romance writing, that a horrific tone must be used for horror writing.
Let’s spend a tone moment with the late Charles Beaumont’s, one of my all time literary heroes and the writer of many classic short short stories that came to typify what is thought of as “Playboy Magazine horror” in the late 1950s and 1960s.
It opens:
No fowl had ever looked so posthumous.
Seven words-and the tone is established. “Posthumous” gives the sentence an overly formal, almost pompous tone. “Fowl,” rather than chicken, is likewise formal. The voice that reads this sentence inside the reader’s mind is wryly sardonic, not unlike the voice of the late Alfred Hitchcock. There’s humor here, but it’s dark humor, the laughter we can hear as we stand by the grave site, and it’s perfect for a brief and utterly chilling story, a work of “moral fiction” in the best sense: It teaches in a non-didactic way.
The right tone, then, is the one that allows the writer to speak clearly to the reader. The goal, of course, is the essence of the writer-reader relationship: I get it, the reader implicitly says.
You don’t want your home builder cracking up with laughter, telling you that you should be swapping one liners with Leno, when you demand he put the front door in front, just as the blue prints have it, instead of on the roof–
–and you don’t want your reader snickering, giggling, guffawing, and hoo-ha-ing because your voice in his mind cues him to laugh at your sequel to A Christmas Carol, in which Tiny Tim dies of consumption, Bob Cratchit is run over by a hansom cab, and Scrooge gets murdered by Marley’s ghost!
###
In the early 1990s, the editor of a good small press magazine asked me for an essay on the craft of writing. He would pay $25.
I sent him the above. I liked the essay, thought it had solid “how to” info, a bit of humor, and easy to understand examples.
The editor did not like the essay. He did not want to publish it. He did not pay me $25.00.
I still liked the essay. I sent it to another magazine. Reject. Another five or six possibles. Sorry. Not for us.
Nobody wanted it. Oh, woe is I. Alack, alas, and sonofagun…
Then in 1997, Claire White, editor of the cyber-venerable Writer’s Write/Internet Writer’s Journal, did an interview with me about the book I’d edited, Writing Horror, the Horror Writers Association Handbook, published by Writer’s Digest Publishing (the new edition is called On Writing Horror and you really should own six or eight copies!) and then asked if I had any “how to” articles I could give her for the website.
I gave her “Tone: The Writer’s Voice in the Reader’s Mind.”
Claire liked it. She used it. I received the customary payment—zilch—but that’s okay sometimes. Writer’s Write/Internet Writer’s Journal is a prestige publication and one which did good for me and for the sales of Writing Horror.
A few years later, I received a note from Jo Ray McCuen and Anthony Winkler. They were editing a new edition of Readings for Writers, a popular college rhetoric textbook. They would like to use “Tone.” They would pay me money to do so. Other contributors to the book included Martin Luther King, Jr., Oscar Wilde, Bartolomeo Vanzetti, Flannery O’Connor, Edna St. Vincent Millay, and some other folks you may have heard of. And they’d like to add—get this—“Study Questions” and “Writing Assignments/Exercises” to the piece. Yes, there would be payment involved.
There was. “Tone” appeared in the 11th edition and also is in the new 12th edition of Readings for Writers. Indeed, one of my recently-off-to-college nephews was able to gripe that his uncle was his assignment in English 101! (How ya like them apples, bucky?)
The point of all this? We could wax Biblical: The stone that the builder hath rejected is now part of the gate at Disneyworld. Or one man’s ceiling is another man’s mess o’ pottage.
But I think I’ll settle for the words of Mr. Fats Waller: “One never knows, do one?”

8 Comments, Comment or Ping
John Skipp
Dear Mort — I love that story-within-a-story-within-a…
Aw, hell! I LOVE THEM STORIES!
To me, dialing tone is the heart of writing well. That’s where all the genuine character of the writer’s world comes through. And you could not have explained it better.
ALL’S WELL THAT ENDS WELL!
Yer pal,
Skipp
P.S. –Dale Evans didn’t REALLY have a horse named Buttermilk, did she?
Aug 8th, 2007
Anonymous
Dear Mort,
I love the whole damn thing from start to finish. Clearly, anyone who previously rejected it had issues. Obviously, its recent success is well-deserved. I’m keeping it my “file” of reminders on good writing. You taught me and made me smile all at once. Well done!
Best,
Fotini
Aug 8th, 2007
Janet Berliner
I’d have published it at once (sans the typo [grin]].
Truly an excellent piece which I intend to forward
at once to several of my students. Thank you.
–Janet
Aug 8th, 2007
Brian Hodge
Looks like you were just way ahead of your time with this one, Mort. But good things await those who don’t become posthumous themselves.
Clever approach here, too. A flashback I didn’t realize was a flashback until … well, you know.
And tone, yes. It really can trump content sometimes. I’m reminded of the story of a professor who illustrated this by walking into his classroom, mildly abuzz with conversation at the time, and shouting, “I DEMAND PANDEMONIUM!”
Of course, he got just the opposite.
Aug 8th, 2007
the lonely argonaut
hey mort-
i really dug this. I remember in a few of your classes we’d talked about this because I was notorious for tagging waaaaay too much of my dialog with -ly words.
see you in the fall
~Nathaniel Gray
Aug 8th, 2007
John B. Rosenman
Mort, you’re obviously not tone-deaf. You’re right, dag gummit, pardner, tone is a really beeg thing, a heap of a deal.
Also liked the moral that good writing occasionally gets relentlessly rejected. We shouldn’t forget that.
Aug 8th, 2007
David Niall Wilson
I think more people are aware of the tone thing since the inception of e-mail and Internet-based relationships. It’s hard sometimes to tag comments with expressions and emotions that won’t cause them to be misinterpreted…but it’s important.
DNW
Aug 8th, 2007
mortcastle
Skippy asks:
P.S. –Dale Evans didn’t REALLY have a horse named Buttermilk, did she?
Answer:
Did, did, did.
Mort
Aug 11th, 2007
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