Storytellersunplugged

I was at some author event the other night and doing the chat thing with people at the pre-dinner cocktail party and found myself in conversation with an aspiring author who had just finished a book, and naturally I asked, “What’s your book about?”

And she said – “Oh, I can’t really describe it in a few sentences– there’s just so much going on in it.”

WRONG ANSWER.

The time to know what your book is about is before you start it, and you damn well better know what it’s about by the time it’s finished and people, like, oh, you know - agents and editors, are asking you what it’s about.

And here’s another tip – when people ask you what your book is about, the answer is not “War” or “Love” or “Betrayal” or “Zombies”, even though your book might be about one or all of those things. Those words don’t distinguish YOUR book from any of the millions of books about those things.
When people ask you what your book is about, what they are really asking is – “What’s the premise?” In other words, “What’s the story line in one easily understandable sentence?”

That one sentence is also referred to as a “logline” (in Hollywood) or “the elevator pitch” (in publishing) or “the TV Guide pitch” – it all means the same thing.

That sentence really should give you a sense of the entire story: the character of the protagonist, the character of the antagonist, the central conflict, the setting, the tone, the genre. And – it should make whoever hears it want to read the book. Preferably immediately. It should make the person you tell it to light up and say – “Ooh, that sounds great!” And “Where do I buy it?”

Writing a premise sentence is a bit of an art, but it’s a critical art for authors, and screenwriters, and playwrights. You need to do this well to sell a book, to pitch a movie, to apply for a grant. You will need to do it well when your agent, and your publicist, and the sales department of your publishing house, and the reference librarian, and the Mystery Writers of America books in print catalogue editor ask you for a one-sentence book description, or jacket copy, or ad copy. You will use that sentence over and over and over again in radio and TV interviews, on panels, and in bookstores at signings (over and over and OVER again) when potential readers ask you, “So what’s your book about?” and you have about twenty seconds to get them hooked enough to buy the book.
And even before all that, the premise is the map of your book when you’re writing it.

So what are some examples of premise lines?

Name these books (or films):

- When a great white shark starts attacking beachgoers in a coastal town during high tourist season, a water-phobic Sheriff must assemble a team to hunt it down before it kills again.

- A young female FBI trainee must barter personal information with an imprisoned psychopathic genius in order to catch a serial killer who is capturing and killing young women for their skins.

- A treasure-hunting archeologist races over the globe to find the legendary Lost Ark of the Covenant before Hitler’s minions can acquire and use it to supernaturally power the Nazi army.

Notice how all of these premises contain a defined protagonist, a powerful antagonist, a sense of the setting, conflict and stakes, and a sense of how the action will play out. Another interesting thing about these premises is that in all three, the protagonists are up against forces that seem much bigger than the protagonist.

But most importantly, you get a clear idea of the whole story: who, what, when, where, how.

Here’s my premise for THE HARROWING:

Five troubled college students left alone on their isolated campus over the long Thanksgiving break confront their own demons and a mysterious presence – that may or may not be real.

I wrote that sentence to quickly convey all the elements I want to get across about this book.
Who’s the story about? Five college students, and “alone” and “troubled” characterize them in a couple of words. Not only are they alone and troubled, they have personal demons. What’s the setting? An isolated college campus, and it’s Thanksgiving - fall, going on winter. Bleak, spooky. Plus – if it’s Thanksgiving, why are they on campus instead of home with their families?

Who’s the antagonist? A mysterious presence. What’s the conflict? It’s inner and outer – it will be the students against themselves, and also against this mysterious presence. What are the stakes? Well, not so clear, but there’s a sense of danger involved with any mysterious presence.

And there are a lot of clues to the genre – sounds like something supernatural’s going on, but there’s also a sense that it’s psychological – because the kids are troubled and this presence may or may not be real. There’s a sense of danger, possibly on several levels.

The best way to learn how to write a good premise is to practice. Make a list of ten books and films that are in the same genre as your book or script - preferably successful - or that you wish you had written! Now for each story, write a one-sentence premise that contains all these story elements: protagonist, antagonist, conflict, stakes, setting, atmosphere and genre. Get the story down in one sentence first, then start to play with the words to make every word give you important detail and tone.

Then practice on friends - or strangers - and watch their faces. You know you’re on to something when they light up and say, “Wow, that sounds great! What happens?” or if they’re a writer themselves, “Damn you! Why didn’t I think of that?”

If you need a lot of examples all at once, pick up a copy of the TV Guide, or click through the descriptions of movies on your TiVo. Those aren’t necessarily the best written premises, but they do get the point across, and it will get you thinking about stories in brief. Another good place to look for successful premises (with the bonus that they have recently sold) is Publisher’s Weekly (you can subscribe to the free newsletter, Publisher’s Lunch

And now that you’re an expert - go for it. Write yours and share!